Charm Sandals

Lucy Avraham, a talented entrepreneur, approached me with a concept for a sandal with removable, tradable, charm decorations. The trick to this product’s success was just the right friction and size in the charms mechanism to be removable by a four year old’s dexterity and strength, while not falling off during rugged play. The requirement was to be built into a cheap sandal with one mold. To satisfy both boys and girls I changed their original flower shape to a star. Her competition, the infamous Croc sandal charms are not removable and therefore not tradable or changeable.